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Actuarial Profession Earns Corporate
Branding Campaign of the Year

PRWeek Awards, the leading awards program for the public relations industry, recently presented the "Corporate Branding Campaign of the Year" to the actuarial profession for its work on Actuaries–Risk is Opportunity: The Revitalization of a Profession's "Brand."

The actuarial profession was one of five finalists for this prestigious award. Other nominees in the corporate branding category were Nintendo of America, Toyota Motor Sales USA, Tesla Motors and InterContinental Hotels Group. The awards program showcases the best PR campaigns, people and companies from the past year. More than 900 entries were received in a variety of categories and the finalists were chosen by a panel of 77 judges.

This award is directly tied to the Marketing and Market Development Plan’s goals to maintain actuaries' leadership strength in traditional fields and promote the profession's expertise and qualifications for broader leadership and risk management roles.